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1% FOR THE PLANET MEMBERSHIP

Grounds for Change is proud to be a member of 1% For The Planet. We donate one percent of our total sales to the following environmental organizations in support of their missions.

Seattle Audubon Society
Seattle Audubon cultivates and leads a community that values and protects birds and the natural environment. They promote a healthy environment in balance with nature, where people enjoy, respect, and care for the natural resources that sustain the community of life.

Save Our Wild Salmon
The Save Our Wild Salmon Coalition (SOS) is a nationwide coalition of conservation organizations, commercial and sportfishing associations, businesses, river groups, and taxpayer advocates working to restore self-sustaining, healthy, harvestable, and abundant wild salmon to the rivers and streams of the Pacific Northwest.

EcoTeach Foundation
The EcoTeach Foundation works in tandem with local communities in Costa Rica to promote economic and environmental sustainability. An advocate for hardworking conservationists, the Foundation provides financial and volunteer support for a number of grassroots projects throughout the country.

What is 1% For The Planet?

1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. The alliance aims to prove that taking environmental responsibility is good for business.


The History of 1% For The Planet

1% For The Planet was launched by Yvon Chouinard, environmental activist and founder of outdoor clothing company Patagonia, Inc., and Craig Mathews, owner of Blue Ribbon Flies in 2001. Chouinard and Mathews, both astute and visionary businessmen, had empirical experience with the great success environmental commitment had brought to their businesses. They wanted to unify other companies to help solve the environmental crisis and build successful companies at the same time.

Patagonia, Inc. has been contributing 10% of pre-tax profits or 1% of sales, whichever is greater, each year to environmental groups since 1985. Chouinard calls this an "earth tax," recognizing that his company has a responsibility to conserve and protect the natural resources it utilizes to make and market its products. Since 1985, Patagonia, Inc. has provided over $19 million to environmental nonprofits worldwide. Chouinard wanted to expand this idea of "environmental tithing" throughout the private sector, and at the same time support the efforts of thousands of environmental activists around the world. Craig Mathews, who donates 2% of net sales to local environmental organizations near his store in Yellowstone, Montana, thinks the environmental commitment 1% FTP membership demonstrates has boosted his sales and the loyalty of his customers.

In November 2001, 1% For The Planet held an official launch event at the Patagonia, Inc. store in San Francisco, California, during which twenty-one businesses signed up as members. These included a wide array of companies such as a winery, a coffee company, and a guide service. As a result of word-of-mouth buzz, some terrific news articles, and the leadership role that 1% FTP business alliance members have taken in spreading the word, 1% FTP has been receiving a steady stream of inquiries from potential new business members as well as from environmental organizations seeking to join the growing ranks of approved 1% FTP nonprofit environmental organizations. We hope this groundswell of action continues and results in a redefined way of doing business!

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